Growth, measured.000%
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PMG Performance Marketing
MarketLive network view

One network,
five economies.

Five markets run on one measurement layer, one creative system and one budget model — so a signal found in Riyadh reaches Cairo the same week.

5
Markets
1
Measurement layer
11
Cities covered

Selected market

01
Saudi Arabia
Riyadh · Jeddah · Dammam · AR · EN

The region's largest digital ad market and the network's centre of gravity. Arabic-first creative, sharp seasonal peaks and the deepest competitive set.

Largest ad market Arabic-first High competition
32%
Share of network activity
3
Cities covered
1st
Regional ad spend rank
Illustrative
01Where attention goes

The same budget buys different behaviour.

Illustrative channel weights
Market Search Social Video Programmatic
01Saudi Arabia
40%
30%
18%
12%
02United Arab Emirates
44%
26%
16%
14%
03Egypt
35%
26%
22%
17%
04Qatar
38%
28%
20%
14%
05Kuwait
36%
34%
16%
14%

Weights are directional, set per account from live performance — not a regional average applied to every brand.

02When it happens

One calendar, five curves.

Ramadan, Eid, national days, back-to-school and summer travel land differently in each market. Pacing is planned per curve, then reconciled into one regional plan.

Demand index · Saudi ArabiaPeak · Ramadan · National Day

03How we hold it together

01

Language and creative per market

Arabic-first where it wins, English where audiences expect it — never one master asset translated five ways.

02

Platform mix by behaviour

Channel weights follow where each market actually spends attention, reset from live performance rather than a regional average.

03

One measurement framework

Shared attribution and reporting across all five, so budget can move to the best-performing market on evidence, mid-flight.

04

Built to add the sixth market

Onboarding a new economy means extending the same model — not standing up a parallel setup that has to be reconciled later.

Entering a new market? Start with the data.

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